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■ Abbreviation / Long Form : TARPs / target audience rating points

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Total Number of Papers: 9
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Abbreviation:   TARPs  (>> Co-occurring Abbreviation)
Long Form:   target audience rating points
 Abbreviation Variation
 Long Form Variation
 Pair(Abbreviation/Long Form) Variation
No. Year Title Co-occurring Abbreviation
2015 Continued Impact of SunSmart Advertising on Youth and Adults' Behaviors. ---
2012 Do different styles of antismoking ads influence the types of smokers who call quitlines? ---
2011 Promoting calls to a quitline: quantifying the influence of message theme, strong negative emotions and graphic images in television advertisements. SHS
2010 A varying coefficient model to measure the effectiveness of mass media anti-smoking campaigns in generating calls to a Quitline. ---
2008 Exposure of children and adolescents to alcohol advertising on television in Australia. ---
2006 Investigating the relation between placement of Quit antismoking advertisements and number of telephone calls to Quitline: a semiparametric modelling approach. ---
2005 The effectiveness of television advertising campaigns on generating calls to a national Quitline by Maori. TVC
2003 Generating Quitline calls during Australia's National Tobacco Campaign: effects of television advertisement execution and programme placement. ---
2003 Uptake and effectiveness of the Australian telephone Quitline service in the context of a mass media campaign. ---